The experience of managing one’s medications is annoyingly difficult. Suvera is a healthcare start up with a clear vision to enable the everyday individual to easily manage their health.
We are working on developing an end to end experience to allow individuals across the UK and possibly the world to easily manage their prescriptions.
What we found
We invested an enormous chunk of time analysing and carving out potential users. Five (actually ten) packs of popcorn later we managed to have a clear user journey. However, at each step the same question kept popping up in our heads.
How do we want the user to feel at this moment?
I wanted to design something that the user would find pleasant to use and maybe even giggle from time to time. Because, let’s be honest taking medication is not something one enjoys doing (especially if the medication tastes nasty).
Fun fact: Beemo from Adventure Time heavily inspired the creation of Monzo’s mascot
Meet our mascot
Haven’t found a name for him/her/they just yet. We thought that having a smiling character to follow the user’s progress would make the medication process more enjoyable.
FYI, a study in 2008 found that emoticons are a ‘valuable addition to communication methods’ and has a ‘positive effect on enjoyment, personal interaction’ on users… just saying.
We realised that besides a good design, language is super important. We also noticed that it is quite common for colloquial language to be used in applications to connect more on a personal level with the user.
This inspired us to add actual emojis in our notification and button designs.
With the main colour palette I decided to use a green hue with vibrant or saturated variations and contrast it against peach. This helped make distinctive call to action buttons.
For the typeface I used a Google font called Rubik, this san-serif typeface was perfect for this app as it is slightly condensed. This allowed more room for the design and with its wide counters (area of a letter that is entirely or partially enclosed by a letter form). It was perfectly legible in smaller sizes. Also, Rubik is rounded so it fits in perfectly with the Suvera branding.
What we’re up to now
We are now using Ionic to develop our first MVP (Minimal Viable Product, obviously). I am supporting the team develop this by doing the CSS stylesheet and editing any HTML elements.
~ Stay tuned 😁